Music events like the MTV Music Summit spawn a lot of creatures that weird me out: EMOS. When events like this take place, they are suddenly everywhere, and they emerge in large groups of tens and twenties. Together, they look like a black plague. Literally because they all wear black, and they’re annoying and scary like a plague.
Last Wednesday some of my friends and I went out for some drinks and bonding time to Pier One in SM Mall of Asia. Upon setting foot on the ground, we were immediately surrounded and practically devoured by the foul-smelling, dirty-looking, eyeliner-overdosing teens who were going to the summit.
Good thing we weren’t also heading over there, because we would have died standing cheek to cheek and dancing with them while watching the concert. Instead, we stayed at Pier One as I’ve mentioned, had Kamikaze, Weng Weng, Crispy Pata, and a lot of chips.
We went home at around 2am, and by then, still a lot of the creatures were scattered all over the mall waiting for a ride home. Seriously, if there really were any blood-sucking creatures, they would’ve passed as being one.
Note: above is my rather blurry shot of some of the emo boys. It was blurry because I was seriously a little scared they would jump on me and suck my blood.
MTV MUSIC SUMMIT 2008 for HIV/AIDS with BLUESPOT MEDIA
LOCATION: Mall of Asia Concert Grounds, Wednesday, December 3, 2008
OBJECTIVE:
Through a new marketing medium — BLUESPOT MEDIA — HIV/AIDS Awareness was deployed via a MOBILE DOWNLOADS CAMPAIGN at the MTV MUSIC SUMMIT bringing a fresh new aspect to “SPREADING the WORD, NOT the VIRUS”.
To achieve maximum coverage, BLUESPOT MEDIA deployed a total of eight (8) Access Points in the concert grounds and VIP area. Just by turning on their Mobile Phones’ Bluetooth function, attendees can then download EXCLUSIVE MTV wallpapers, HIV/AIDS Awareness Wallpapers, Videos from MTV, HIV/AIDS Awareness Artist Bites, both International and Local, Public Service Announcements, animations, and so much more!
RESULTS:
- There were Six Thousand Seventy One (6,071) Unique Mobile Phones detected
- A total of Five Thousand Two Hundred Thirty Seven (5,237) Downloads of Mixed Media in a span of Eight (8) Hours
- Twenty Percent (20%) of the Total Downloads came from the VIP Area
- Figures exclude the VIRAL aspect of the campaign. Contents can be passed on for free among attendees through bluetooth
- Giving MTV an Eighty Eight Percent (88%) Conversion Rate for the Mobile Downloads Campaign